Suzuki join as Principal Partner for Soccer Aid for UNICEF 2025
• Suzuki join Soccer Aid for UNICEF as Principal Partners
• One of the world’s leading automotive brands, their mission, aligned with Soccer Aid for UNICEF, is to engage and entertain a nationwide family audience
• As Principal Partners, Suzuki will be integrated through the Soccer Aid campaign with exciting activations and opportunities for fans to win exclusive prizes and experiences.
Soccer Aid for UNICEF is proud to announce Suzuki as a Principal Partner for this year’s event.
As one of world’s leading automotive brands for families, there is a perfect alignment with Soccer Aid’s mission of engaging and entertaining a nationwide family audience.
As Principal Partners, Suzuki will be authentically integrated throughout the Soccer Aid campaign, with opportunities for fans to win exclusive prizes and experiences – alongside creating engaging pieces of content with the Soccer Aid talent to bring the features of the Suzuki vehicles to life, ahead of the exciting release of the new eVitara later this summer.
Suzuki’s involvement won’t just be about brand visibility – it’s about creating meaningful moments for fans and their families while reinforcing the core message of Soccer Aid: that sport has the power to change lives.
Since 2006 – when UNICEF UK Ambassador Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £106 million, all supporting UNICEF’s vital work around the world working with families, communities and trusted partners to support children to grow up safe, healthy and able to play.
This year’s game will take place at Old Trafford, home of Manchester United, on Sunday 15th June. 7 players make their debuts this year – including Joe Hart, Leonardo Bonucci, Toni Duggan, Nadia Nadim and Steph Houghton.
Tickets for the game are on sale now via socceraid.org.uk/tickets with a family of four able to attend for just £60 – two adults and two children. Tickets include access to a pre-game ‘Fan Zone’ and ‘Player Arrivals Area’.
David Kateley, Director Automobile for Suzuki comments:
“We are very excited to be partnering with Soccer Aid to support the invaluable amount of work they do with UNICEF. Our major involvement in 2025 aligns perfectly with our family company values and will also bring a very high level of brand awareness to Suzuki, not just to support the launch of our important e Vitara fully electric car this Summer but across our whole hybrid car range and wider company of Motorcycle, Marine and All-Terrain Vehicles”.
Tom Peacock, Head of Partnership Generation at Soccer Aid Productions commented:
“We are delighted to welcome Suzuki as one of our Principal Partners. Their reputation as a trusted and family-focused brand makes them a perfect fit for Soccer Aid for UNICEF. More than just a sponsorship, this is a partnership built on shared values – helping families, creating unforgettable experiences, and making a real difference in the world. We’re already looking forward to bringing to life some exciting activations throughout the campaign working together to make this year’s event bigger and better than ever.”
To learn more about Suzuki, click the links below:
Suzuki Cars UK | Used & New Cars | Suzuki Official Website
Suzuki are joined as Principal Partners for Soccer Aid for UNICEF 2025 by Primark, EA Sports, adidas, and TOM.
To learn more about the partnership opportunities at Soccer Aid, email [email protected]
ABOUT SUZUKI
Suzuki is a worldwide manufacturer renowned for its small cars and 4×4 expertise. Founded by Michio Suzuki and initially as a textile loom works in Hamamatsu, Japan, and Suzuki looked to diversify his skills into transport in 1951.
Michio Suzuki had a philosophy that no-one had considered before and a belief in innovative technology for all people. The corporation celebrated its 100th Anniversary in 2020.
Fast forward to 2025, and Suzuki annually produces almost five million world-renowned Cars, Motorcycles, Marine engines, and ATVs.
Keeping families at the forefront, Suzuki has recently partnered with Young Driver, the UK’s foremost under-17s driver-training company that will see children given more than 150,000 lessons a year.
Whichever Suzuki product is chosen, the highest levels of Customer Satisfaction are ensured. This was demonstrated once again in March 2025 with the brand winning the ‘Customer Feedback Strategy’ category at the UK Customer Service Awards.
About Soccer Aid Productions Limited
The multi-stakeholder project of Soccer Aid for UNICEF is run by Soccer Aid Productions, a collaboration between UNICEF UK and Triple S Events which is part of the Triple S Sports & Entertainment Group.
About UNICEF UK
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, UNICEF work for every child, everywhere, to build a better world for everyone. The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. It also promotes and protect children’s rights in the UK and internationally. It is a UK charity, entirely funded by supporters.