TOM and POLLY Partner with Soccer Aid for UNICEF
● TOM and POLLY join Soccer Aid for UNICEF as Principal Partners
● The digital insurance providers reach over one million UK insurance consumers every day
● As Principal Partners, TOM and POLLY will be present throughout the Soccer Aid campaign, delivering a wide range of fun activations and community engagement initiatives
Soccer Aid for UNICEF is delighted to announce that TOM and POLLY – leading UK digital insurance brands – have joined as Principal Partners for this year’s campaign.
TOM and POLLY are on a mission to provide seamless protection for life’s biggest adventures. The UK brands are redefining how insurance supports life’s key moments with innovative, customer-centric solutions for life, home & health. Now, TOM & POLLY customers can find tailored insurance online in minutes, ensuring that individuals, partners, and parents can find the right financial protection for their unique situation.
Leveraging innovative technology, including a fully digital underwriting process, to make protection simple, accessible and fair for everyone, TOM & POLLY offer no-nonsense, jargon -free advice, support & protection that’s as unique as their customers.
As Principal Partners, TOM and POLLY will feature heavily throughout the Soccer Aid campaign, with a range of exciting activations and community engagement initiatives planned – building up to the main event at Old Trafford on 15th June, which also coincides with Father’s Day.
As a key element of this partnership, the TOM and POLLY logos will feature on the sleeves of the Soccer Aid World XI FC kits for male and female players respectively – including the likes of Leonardo Bonucci, Diamond and Nadia Nadim.
Since 2006 – when UNICEF UK Ambassador Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £106 million, all supporting UNICEF’s vital work around the world working with families, communities and trusted partners to support children to grow up safe, healthy and able to play.
This year’s game will take place at Old Trafford, home of Manchester United, on Sunday 15th June. 7 players make their debuts this year – including Joe Hart, Leonardo Bonucci, Toni Duggan, Nadia Nadim and Steph Houghton.
Tickets for the game are on sale now via socceraid.org.uk/tickets with a family of four able to attend for just £60 – two adults and two children. Tickets include access to a pre-game ‘Fan Zone’ and ‘Player Arrivals Area’.
Joshua Sargent, CEO of CLARK UK, the parent company of TOM and Polly, said: “Beyond the obvious alignment in values, this partnership presents us with a truly unique moment in which we can speak to both our TOM and Polly audiences during a really key event. The synergy between our two organisations is undeniable, so this is a fantastic opportunity to enhance our reach while supporting a great cause.”
Echoing this point, Richard Kerton, CLARK’s Chief Distribution Officer, said: “We’re excited to be partnering with Soccer Aid for UNICEF this year. The incredible work they do to protect and transform the lives of children around the world is inspiring. We’re proud to play a role in helping to raise awareness of their efforts and champion family protection. By working together we’re able to promote the need to protect children and families, giving them peace of mind for if the worst happens.”
Shane Horgan, Managing Director at Soccer Aid Productions added: “It is great to welcome TOM and POLLY as Principal Partners of Soccer Aid for UNICEF. There are great synergies between the two organisations, and their family-focused approach is a natural fit with the message Soccer Aid for UNICEF continues to deliver. We are proud to be working with such an exciting and innovative organisation, as they look to further engage audiences nationwide.”
To learn more about Tom and Polly, visit: www.tom.co.uk and www.polly.co.uk
Tom and Polly are joined as Principal Partners for Soccer Aid for UNICEF 2025 by Primark, EA Sports, adidas and Suzuki.
The 2025 adidas Soccer Aid WORLD XI FC shirt is now available for sale and can be purchased here: https://shop.socceraid.org.uk/
To learn more about the partnership opportunities at Soccer Aid, email [email protected]
About CLARK
CLARK is one of the largest global insurtechs, on a mission to build the most trusted digital insurance companion. By combining technology with expert advice, we make insurance simple, transparent, and accessible for everyone. With around 30 brands under the CLARK Group umbrella, we serve more than 2 million customers across Europe. Investors like Allianz X, Portage, Tencent and White Star Capital support our vision. More than 650 employees work from our offices in Frankfurt , Berlin, Saarbrücken, Munich, Bristol, Manchester, Leiden Paris, and Zurich. CLARK UK is well known for their brands TOM and POLLY, which started as life insurance brands for parents and have evolved into innovative protection platforms, offering insurance solutions like income protection and critical illness cover.
About TOM & POLLY
TOM & POLLY are CLARK UK’s primary insurance brands, designed to provide tailored, advised financial protection. TOM is designed with men in mind – as partners, husbands and fathers – offering straightforward, no-nonsense advice and flexible insurance solutions that help them find the cover they, and their loved ones, truly need. POLLY, originally launched in 2015 as a life insurance brand, has since expanded to offer comprehensive protection primarily for women, including income protection, critical illness cover, and household insurance. With over £11bn worth of insurance protection provided to POLLY customers to date, POLLY remains committed to supporting women at all stages of life. TOM & POLLY’s Life and Serious Illness Cover (SIC) products are underwritten and manufactured by the Swiss Re subsidiary, iptiQ.