Currys becomes a Principal Partner of Soccer Aid for UNICEF

Soccer Aid for UNICEF and Currys have today announced a major collaboration, which will see the leading technology retailer become a Principal Partner of Soccer Aid for UNICEF 2026.
With the partnership, Currys will also be a sleeve sponsor for the Soccer Aid World XI team.
Soccer Aid is the world’s biggest charity football match and has raised over £121m for UNICEF since its first match in 2006.
As a Principal Partner, Currys joins Soccer Aid for UNICEF’s mission to unite millions of people to support UNICEF’s vital work helping children grow up safe, healthy and able to play.
For its 20th anniversary, Soccer Aid for UNICEF 2026 will take place at London Stadium and will be broadcast live on ITV1, ITVX, STV and STV Player on 31st May from 5.00pm.

Leading technology retailer Currys has partnered with Soccer Aid for UNICEF’s 2026 campaign, supporting the world’s biggest charity football match, in which a star-studded line-up of celebrities and football legends battle it out on the pitch for global children’s charity UNICEF.

As part of the Principal Partnership, Currys and Soccer Aid for UNICEF will collaborate on a variety of exciting activations throughout the campaign. Currys will utilise training week to showcase a number of product ranges available both in-store and online, while creating engaging and entertaining content with Soccer Aid talent to bring these products to life for audiences nationwide.

Some of the stellar names who will feature at London Stadium for the 60,000-strong Soccer Aid for UNICEF crowd include: Soccer Aid founder Robbie Williams, Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Tom Grennan, Richard Gadd, Maisie Adam, and Gladiator Nitro.

Theo Walcott and Soccer Aid’s all-time leading goal scorer Jermain Defoe will lead the frontline for the England team against a trophy-laden World XI defence boasting Leonardo Bonucci and debutant Jordi Alba.

Ryan Todd, Head of Social Media and PR at Currys commented:
“We’re thrilled to join Soccer Aid for UNICEF as a principal partner. This collaboration gives Currys the opportunity to support vital work that improves the lives of children around the world, and that’s something we’re genuinely proud to back. As always, we’ll bring our friendly, light-hearted spirit to the partnership—whether that’s through engaging content, fun activations, or simply making people smile along the way. We can’t wait to see the difference we’ll make together.”

The partnership will see Currys integrated authentically throughout the campaign, from training week activations through to matchday visibility and engaging digital content with Soccer Aid talent.

Tom Peacock, Head of Partnership Generation, Soccer Aid Productions, added:
“We are excited to welcome Currys as a Principal Partner for this year’s special 20th anniversary edition of Soccer Aid for UNICEF. Soccer Aid and Currys are household names across the UK, and we are delighted to be working with a leading retailer that believes in the power of technology to improve lives, making them a brilliant fit for Soccer Aid’s nationwide family audience. We look forward to working together to bring the campaign to life across a range of exciting activations.”

Created in 2006, Soccer Aid is the world’s biggest charity football match. This is the 20th anniversary of the event, which has raised over £121 million to help give children all over the world a childhood full of play. Soccer Aid for UNICEF raised over £15million last year.

Tickets for the game at London Stadium on May 31 are on sale now via www.socceraid.org.uk/tickets

For partnership opportunities with Soccer Aid for UNICEF, please contact:
[email protected]

For Soccer Aid-related media enquiries, contact Phil Wye:
[email protected] /
[email protected]

For more information, please contact the Currys press office:
Red / [email protected]

About Currys

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 702 stores in 6 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

In the UK & Ireland we trade as Currys and in the UK we operate our own mobile virtual network, iD Mobile. In the Nordics we trade under the Elkjøp brand. We’re the market leader in all markets, able to serve all households and employing more than 25,000 capable and committed colleagues.

We help everyone enjoy amazing technology. We believe in the power of technology to improve lives, helping people stay connected, productive, fit, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.

Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology to the full. The Group’s operations include one of Europe’s largest technology repair facilities, a sourcing office in Hong Kong and an extensive distribution network, centred on Newark in the UK and Jönköping in Sweden, enabling fast and efficient delivery to stores and homes.

We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we aim to achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.