OLLY MURS
INTO THE UNKNOWN
FOR SOCCER AID
£
0
Raised for Soccer Aid for UNICEF!
Olly Murs Takes on a 400km Challenge for Soccer Aid for UNICEF
To celebrate the 20th anniversary of Soccer Aid for UNICEF, multi‑platinum singer and TV presenter Olly Murs stepped away from the stage to take on one of the toughest challenges of his life – and has now completed a gruelling 400km journey over five days, raising vital funds for children around the world.
Help get Olly’s total to £1 million for children around the world by donating now. Every £1 you donate – up to £6 million – will be doubled thanks to the Children’s Investment Fund Foundation, so you can make double the difference for children.
A Five‑Day Test of Endurance
Olly will run, row and ride his way from Manchester’s Old Trafford – where Soccer Aid first kicked off – to London Stadium, the home of this year’s milestone match.
The challenge spans five brutal days, each one testing him in new ways – across tough terrain, punishing climbs and intimidating stretches of water. It’s a physical and mental test unlike anything he’s faced before.
No Route, No Warning, No Easy Days
To make things even tougher, Olly won’t know each day’s route until moments before he sets off, with details revealed live on national radio. With no time to prepare, every day brings a new unknown – and nowhere to hide.
Emotional Olly Murs breaks down as he completes day two. Speaking at the finish line, he said: “Part of me wanted to quit earlier...I’m doing it for UNICEF. For the kids that are in difficult places and difficult situations. This money, I’ve seen, does amazing things."
Why Olly is taking on the Challenge
Olly first pulled on his boots for Soccer Aid in 2010, driven by pure competitive spirit. Years on, as a seasoned Soccer Aid veteran, a proud new dad and carrying a knee injury, he’s taking on this challenge at a very different point in his life.
But his determination remains as strong as ever. By pushing himself far beyond his comfort zone, Olly is raising vital funds for UNICEF – helping protect play for every child around the world.
Support Olly’s Challenge and Help Children Thrive
By supporting Olly’s Soccer Aid for UNICEF challenge, you can help give children around the world the chance to grow up safe, healthy and able to play.
Every donation helps UNICEF reach children with the support they need – from healthcare and nutrition to protection, education and safe spaces to play.
Donate to support children through Soccer Aid for UNICEF.
Olly has taken on this gruelling challenge to raise as much money for children as possible, inspired by his UNICEF trip to Romania. He visited the Pipera Primo Hub in northern Bucharest, a UNICEF-funded centre supporting Ukrainian children, who have been displaced by conflict, and Romanian children, providing them with access to quality education services, therapeutic music and sport sessions, so they continue to learn, play and thrive.
Follow Olly’s journey:
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So many legends in one room 👀
📺 catch Deal or No Deal for Soccer Aid tonight at 7pm (UK time) on @itv and @itvxofficial 💙
Going live for Soccer Aid for UNICEF 🎮💙
@pieface23ttv will be streaming on @Twitch this evening to help raise money for children around the world 🌍
Tune in and show your support 🙌
A night at the darts or an afternoon at the footy? 🎯⚽️
Putting the hard hitting questions to the stars of Bullseye for Soccer Aid 💙
Don’t forget you can catch Bullseye for Soccer Aid on @itv and @itvxofficial 📺
A rabona AND the crossbar 😮💨
Joe Cole is a baller 👌
The World XI colours look good on you @jenbeattie 🌍
See Jen in action at Soccer Aid for UNICEF 2026 - get your tickets now 🎟️
😇 From the pitch to pundit 🎤 🎙️
@AsimC will be giving his expert opinion of how to master the number 7 role from the sofa this year ⚽ 🛋️
🏟️ Join Asim at London Stadium on Sunday 31 May 🗓️
🎟️ Link in Soccer Aid bio
Who needs Messi, when we’ve got you on the Soccer Aid pitch @twhiddleston 💁🏼
More of this at London Stadium @officialdannydyer 👀?
What an incredible evening at the Soccer Aid for UNICEF Gala, presented by EA SPORTS FC, raising over £1 million to help protect play for every child ⚽✨
Soccer Aid stars, past and present, came together with over 250 guests @nobulondonportman to celebrate 20 years of Soccer Aid and the incredible support of Principal Partner of Soccer Aid for UNICEF @easportsofficial!
Thank you to all those involved, from our wonderful Soccer Aid stars, our Gala Committee, and especially the Children`s Investment Fund Foundation who doubled every donation raised across the evening.
A special thanks to EA SPORTS FC FUTURES who, alongside @unicef_uk, are using the power of football to drive sustained change through the Namibia Futures programme, supporting 46,000 adolescents across Namibia and creating long-lasting impact on and off the pitch.
Join Olly, Jon, Kim and Mark in Bullseye for Soccer Aid, on Saturday 23 May, at 6pm on ITV1 and ITVX 🎯
Calling all little Soccer Aid fans ⚽️💙
Got a question for a Soccer Aid for UNICEF superstar? Now’s your chance to ask it 👀
We’re heading pitch-side with Yoto Daily to get your kids’ questions answered by the stars themselves 🙌
Head to the link in @YotoPlay’s bio to get involved!
Seeing the impact beyond the pitch 🙌
20 Years of Soccer Aid for UNICEF! Join us as we celebrate the very best moments, on and off the pitch, in this brand new special documentary 💙
📺 Soccer Aid: More Than Just A Game
🕓 Tuesday 26th May, 9pm ITV1, STV & ITVX
@SoccerAid @UNICEF_UK @TellingTalesProductions @ITV
