OLLY MURS
INTO THE UNKNOWN
FOR SOCCER AID
£
0
Raised for Soccer Aid for UNICEF!
Olly Murs Takes on a 400km Challenge for Soccer Aid for UNICEF
To celebrate the 20th anniversary of Soccer Aid for UNICEF, multi‑platinum singer and TV presenter Olly Murs stepped away from the stage to take on one of the toughest challenges of his life – and has now completed a gruelling 400km journey over five days, raising vital funds for children around the world.
Help get Olly’s total to £1 million for children around the world by donating now. Every £1 you donate – up to £6 million – will be doubled thanks to the Children’s Investment Fund Foundation, so you can make double the difference for children.
A Five‑Day Test of Endurance
Olly will run, row and ride his way from Manchester’s Old Trafford – where Soccer Aid first kicked off – to London Stadium, the home of this year’s milestone match.
The challenge spans five brutal days, each one testing him in new ways – across tough terrain, punishing climbs and intimidating stretches of water. It’s a physical and mental test unlike anything he’s faced before.
No Route, No Warning, No Easy Days
To make things even tougher, Olly won’t know each day’s route until moments before he sets off, with details revealed live on national radio. With no time to prepare, every day brings a new unknown – and nowhere to hide.
Emotional Olly Murs breaks down as he completes day two. Speaking at the finish line, he said: “Part of me wanted to quit earlier...I’m doing it for UNICEF. For the kids that are in difficult places and difficult situations. This money, I’ve seen, does amazing things."
Why Olly is taking on the Challenge
Olly first pulled on his boots for Soccer Aid in 2010, driven by pure competitive spirit. Years on, as a seasoned Soccer Aid veteran, a proud new dad and carrying a knee injury, he’s taking on this challenge at a very different point in his life.
But his determination remains as strong as ever. By pushing himself far beyond his comfort zone, Olly is raising vital funds for UNICEF – helping protect play for every child around the world.
Support Olly’s Challenge and Help Children Thrive
By supporting Olly’s Soccer Aid for UNICEF challenge, you can help give children around the world the chance to grow up safe, healthy and able to play.
Every donation helps UNICEF reach children with the support they need – from healthcare and nutrition to protection, education and safe spaces to play.
Donate to support children through Soccer Aid for UNICEF.
Olly has taken on this gruelling challenge to raise as much money for children as possible, inspired by his UNICEF trip to Romania. He visited the Pipera Primo Hub in northern Bucharest, a UNICEF-funded centre supporting Ukrainian children, who have been displaced by conflict, and Romanian children, providing them with access to quality education services, therapeutic music and sport sessions, so they continue to learn, play and thrive.
Follow Olly’s journey:
We are on Instagram
👩💻 Streaming for Soccer Aid 💙
@justaminxig is supporting UNICEF UK this year by hosting a fundraising stream 🙏
Justa Minx will be live on @twitch at 7pm on Tuesday 19th May! Tune in and donate what you can to help children all around the world 🌎
Locked in on commentary 🎙️
Sam Matterface is back behind the mic for Soccer Aid for UNICEF 2026 ⚽️
Join us on the 31st May at London Stadium. Get your tickets now!
Suit up ⏱️
How fast can you put on a suit? Our Soccer Aid stars were put to the test with @primark 👔
RC3 doing RC3 things 😮💨
That was outrageous @oficialrc3 👌
Children are an unstoppable force. They’re born ready to play and thrive. But too often, their childhoods are disrupted by things they can’t control, like conflict, disease and disasters.
Support @socceraid and help children grow up safe, healthy and able to play 💙
Don`t forget, anything you donate will be doubled thanks to the Children`s Investment Fund Foundation, so you can make double the difference for children.
What would your kids ask a Soccer Aid for UNICEF superstar? ⚽️ We’re heading pitch-side to get your little ones` questions answered!
From secret strengths to silly skills, our hosts will be putting your kids` best questions to the celebs for a special episode of Yoto Daily.
Head to the link in Yoto’s bio to ask away!
An incredible final day. Well done, Olly! 💙
You can still support Olly and donate via the link in the bio. Every donation will be doubled – up to £6 million – thanks to the Children’s Investment Fund Foundation.
Olly Murs: Into The Unknown – completed! 💪
The Norqain moment could only be the epic finish at London Stadium.
Congratulations Olly! An incredible £832,257.30 and counting for Soccer Aid for UNICEF. You can still support Olly and donate via the link in the bio. #norqain #socceraid
We are delighted to announce that Robbie Williams will perform at this year`s spectacular halftime show! 🥳👑
Get your tickets to see him and Soccer Aid for UNICEF at London Stadium on Sunday, 31st May now! 🎟️
Challenge completed! ✅ 🎉
We can’t believe it’s all over! 💙 We are so proud of you, Olly. We never doubted you. The strength and determination you’ve shown whilst pushing through five days of tough terrains, wild weather conditions and plenty of surprises is incredible.
There’s still time for you to join the team and support Olly via the link in our bio.
Don`t forget, anything you donate will be doubled thanks to the Children`s Investment Fund Foundation, so you can make double the difference for children.
Join Olly’s support crew! Come along to cheer Olly over the finish line as he conquers the Final Day, this morning at London Stadium. 🎉
Your support means such a lot to Olly! Please continue to donate via the link in our bio. Every donation made to Soccer Aid for UNICEF will be doubled - up to £6 million - thanks to the Children’s Investment Fund Foundation.
